A good sales prospecting letter serves to introduce your product and convinces the prospect to buy it. It is always advisable to research about the prospect before writing the letter. Grab your prospects attention by providing convincing reasons. Let your reasons be powerful enough that the prospect is interested in your letter.Donot emphasize on the product you are selling but the benefits that the readerwould be getting from this product. The reader always looks at what is the advantage he would get from the deal or product.
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