In 1978, they started with a $6,000 investment of personal cash; today their business is worth more than $100,000,000. Along the way, they became known for their sense of humor and their charity. This is the story of Ben Cohen and Jerry Greenfield, the tow real guys behind Ben and Jerry`s ice cream.
Ben and Jerry met in junior high school and soon (1) developed a relationship so close that it was almost fraternal. Both candidly describe themselves as fat “nerds “ who hated sports but loved to eat ice cream.(2) Ben, who left college without graduating, was a renegade. Once, when he was working in a kitchen, his boss ordered him to get rid of his beard. Instead, he simply shaved a thin line down the middle of his chin and declared that he now had sideburns. Not surprisingly, Ben was fired from a series of jobs, although he did do` well at mopping floors. His partner, Jerry, managed to complete college,
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